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KREWE ROYALTY CLUB

KREWE's Royalty Club is a collection of benefits and rewards - many informed by our conversations with you - that we've curated to show our appreciation of your support and our desire to continue to grow with you. It is a representation of the company culture we are diligently cultivating – one that is sunny and fun, yet firmly dedicated to the desires of our customers and the success of our partners. We hope that it excites and inspires you to keep “Doing You” with us.

Qualifying Purchase

TIER A
150+ UNITS / YEAR

TIER B
100+ UNITS / YEAR

TIER C
50+ UNITS / YEAR

Payment Terms

Net 30/45 Split

Net 30

Net 30

Our standard payment terms on wholesale orders are Net 30 with an approved credit application.

Exchange Policy

1:1

2:1

2:1

All unworn frames in perfectly sellable condition are eligible for exchange at any time.

The 1:1 exchange policy allows for one frame to be sent back for credit with every frame purchased.

A 2:1 exchange policy allows for one frame to be sent back for credit for every two that are purchased.

A 2:1 exchange policy allows for one frame to be sent back for credit for every two that are purchased.

Referral Bonus

$250

$250

$250

A $250 Referral Bonus is offered to any account who helps us open a new wholesale account by recommending KREWE. The bonus will be awarded as a credit on the referring account’s statement after the new account's opening order has been paid.

Complimentary Shipping

Every Order

Every 3+ Unit Order

Every 5+ Unit Order

All wholesale orders are fulfilled within 2 business days and shipped FedEx Ground for 1-4 day service from New Orleans. Expedited and international shipping are available for an extra charge.

Every single eyewear order ships free. No minimums, no exceptions. Expedited and international shipping are available for an extra charge..

All orders of 3 or more frames ship free. Expedited and international shipping are available for an extra charge.

All orders of 5 or more frames ship free. Expedited and international shipping are available for an extra charge.

Annual Rebate

2%

2%

2%

Annual Rebate is earned as a percent of full year net purchases (purchases made less credit issued) and will be awarded as a credit towards your first purchase of the new year.

Collaborative Marketing Spend

4%

3%

$100

Collaborative Marketing Spend can be used to pay for in-store events and activations or, if matched by the account, for external paid media. When used for external paid media, KREWE reserves the right to approve the publication/placement and maintain creative control over all imagery used to represent the brand.

Collaborative Marketing Spend is earned as a percent of previous year net purchases (purchases made less credit issued) and is awarded as a statement credit after the completion of the approved project or placement.

Collaborative Marketing Spend is earned as a percent of previous year net purchases (purchases made less credit issued) and is awarded as a statement credit after the completion of the approved project or placement.

$100 of Collaborative Marketing Spend is available each year and is awarded as a statement credit after the completion of the approved project or placement.

Personal Frame Discount

50%

50%

50%

Personal Frame Discounts are offered on non-revenue product for owners and staff. Offer may be restricted on limited product.

Complimentary Eyewear

2 Pairs per year

1 Pair per year

-

Complimentary non-revenue eyewear offered to owners and staff. Offer may be restricted on limited product.

KREWE Fête Invite

All accounts are enthusiastically invited to KREWE Fête, our annual culturally immersive brand experience that showcases the spirit of New Orleans through a weekend long celebration

KREWE Fête Travel Stipend

$750

$500

$250

The KREWE Fête Stipend is a rebate offered to each account who chooses to join us for KREWE Fête. The KREWE Fête Stipend cannot be carried over from year to year.

We'll cover the cost of some travel and accommodation for the weekend via a $750 credit on your KREWE Fête order.

We'll cover the cost of some travel and accommodation for the weekend via a $500 credit on your KREWE Fête order.

We'll cover the cost of some travel and accommodation for the weekend via a $250 credit on your KREWE Fête order.

KREWE Photo Assets

All accounts have access to high-resolution product and lifestyle imagery produced by the KREWE creative department and optimized for social sharing.

Social Media Shout Out

Dedicated Instagram Story

Instagram Story Roundup

-

We want tell our 86K+ Instagram followers about our best partners.

We want tell our 86K+ Instagram followers about our best partners

"Opportunity to be the subject of one dedicated Instagram Story each year. Feature dates are subject to availability.

"Opportunity for inclusion in one Instagram “Story Roundup” each year. Dates are subject to availability.

KREWE.com Stockist

-

Account name and location highlighted on KREWE's website.

First Access to Limited Product

-

-

Access to Limited Product will first be offered to accounts in order as quantity allows. “Limited Product” includes special collections, short-quantity runs, and low-inventory skus.

Account-Owned Ecommerce

Upon Approval

-

-

KREWE product is only allowed on Account-Owned E-Commerce channels with approval on a case-by-case basis.

FAQ

Who Is Eligible?

In order to receive any benefits outlined in our loyalty program, retailer account must be “active” and “in good standing”. To be considered “active”, each retailer must make a minimum of $1,500 worth of net wholesale purchases from KREWE each quarter. Accounts are considered “in good standing” when the above mentioned conditions are met and payment on account is current with respect to specified payment terms.

How Are Royalty Tiers Determined?

The start-of-year benefit level for each account will be determined by net purchases from the previous calendar year (purchases made less credit issued). Accounts will start receiving the benefits associated with a higher tier in real time as their current year purchases dictate. Account tier status is assessed on the first day of each month and accounts will remain at the highest reward tier achieved during a calendar year for the entire following year. New accounts will be offered the benefits of Tier I for their first calendar year or until their purchases qualify them a higher tier.

HOW DO I ATTEND KREWE FETE?

To attend KREWE Féte (date TBD), simply RSVP to kristie@krewe.com.

How Does The KREWE Fete Stipend Work?

Funds allocated for the KREWE Fete Stipend can only be used for Krewe Fete-related travel and accommodations arranged by KREWE’s Travel Associate. We are not able to reimburse out-of-pocket expenses. Funds do not carry over from year to year.

How Can Collaborative Marketing Funds Be Used?

Collaborative marketing funds can be used to pay for in-store events and activations such as large format point of sale materials, sales incentive programs, or special training or selling events. If matched by the account, funds may be used for external paid media such as billboards or magazine print advertisements. When used for external paid media, KREWE reserves the right to approve the publication/placement and maintain creative control over all imagery used to represent the brand. Accounts will be reimbursed for collaborative marketing spends in the form of a statement credit after proof of completion of the approved project or placement in the form of insertion orders, tear sheets, paid invoices or any other documentation requested by KREWE.

How Does The Referral Bonus Work?

We love when our great current accounts help us find great new accounts. Any current account that provides a referral or other assistance that leads to the opening a new account is eligible for a referral bonus at the discretion of the brand ambassador(s) involved. The referral bonus will be awarded as a credit on the referring account’s statement after the new account’s opening order has been paid in full. KREWE reserves the right to approve or refuse any retailer distribution.

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