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Privacy Policy

Privacy and Data Use Policy
This Privacy Policy was last updated on January 1, 2020.

Overview
We at Krewe du Optic, LLC, (alternately, “Krewe”, “we”, “us” or “our”) respect your privacy and take your privacy seriously. This privacy policy (“Privacy Policy”) describes what information we collect about you, including how we collect it, how we use it, with whom we may share it and what choices you have regarding our use of your information.

This Privacy Policy applies to information collected on our website located at https://www.krewe.com (the “Website”), information that we collect from our business partners, information collected at our stores, any current or future mobile application associated with the Website, and other offerings that post a link to this Privacy Policy, or any associated content, material, or service contained on the Website or mobile application (collectively, the “Services” and, together with the Website and the mobile application, the “System”). This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.

What Information Do We Collect?
Krewe collects information about you from a variety of sources, including information that you provide directly to us when you contact us, sign-up for a customer account, and purchase products from us through the Website, visit us at a store, and information that we automatically collect about you when you access and use the Website.

Information You Provide Us. If you sign-up for a customer account, purchase products, or contact us through the Website, we and/or our service providers collect the requested information that you provide including your name, e-mail, phone number, address, and payment information.

Information Collected Automatically. We collect information automatically from you when you visit us.

Such information includes the following:
Usage information. We collect information about how you interact with the Website. This includes information such as the dates and times that you visit the Website, the page you view, referring / exit URLs, and your browser type. In some cases, we collect this information through cookies, web beacons, and similar technologies. To learn more about these technologies, please see the Cookies section below. We may collect information about the devices you use to access the Website, including your device model, IP address, operating system, unique device identifiers, and mobile network operator information.

Transaction Information. We collect transaction details related to your purchases through the Website or at a store.

Cookies
By placing a small file known as a "cookie" on your device, Krewe’s and its third party providers’ servers passively gather information about all visitors' use of the System for the following purposes: statistics collection and analysis, System optimization, analytics, market research, and maintenance of user login information.


The information that we and our third party providers track with cookies includes, but is not limited to, the type of browser (such as Google Chrome or Internet Explorer) and Internet-connected devices being used to access the System, your Internet protocol (“IP”) address, your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the System), how you were directed to the System, which specific pages you access on the System, how long you view each page, the time and date you access our System and the total number of visitors to the System and any portions thereof. We, and/or our third party providers, may use the information collected from cookies or similar files on your computer for security purposes (such as authentication), to facilitate site navigation and to personalize your experience while visiting the System. This data helps us and our third party providers improve our respective product and services.

Most popular Internet browser applications will allow you to configure the browser so as not to accept cookies. However, setting your browser to reject cookies may, in certain instances, prevent you from taking full advantage of the System (or some portion thereof) and its capabilities, or cause some features of the System to function improperly or more slowly. For more information, please refer to http://www.allaboutcookies.org/manage-cookies/.

Google Analytics and Web Beacons
The System may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our System and how we can improve it. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google.

Google’s ability to use and share information collected by Google Analytics about your visits to Krewe websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Website, to prepare reports on its activities and share them with other Google services. To more fully understand how Google may use the data it collects on the Website, please review “How Google uses data when you use our partners' sites or apps,” (located here).


Some of the areas of the System may contain electronic images known as web beacons (sometimes known as clear gifs) that allow Krewe, and its third party providers or affiliates, to count and track users who have visited certain portions of the System.

Correspondence
We appreciate your questions and comments about the System and Services and welcome your messages at KREWE@KREWE.COM. If you correspond with Krewe, the personal information that we collect may include the content of, and metadata regarding, any correspondence you may have with us.

The below chart summarizes our collection, use and disclosure of personal information:

Types of Personal Information Collected

Source of the Personal Information

Purpose for Collection and Use

Information Disclosed for a Business or Commercial Purpose? (Yes/No)

Categories of Third Parties (Which Does Not Include Service Providers) with whom the Personal Information is Shared

Identifiers (e.g., name, e-mail, postal address, persistent identifiers that we assign, and phone number) Information that you provide directly/indirectly to us through a store or website; from business partners; and from our service providers that support that our operations. Operate our stores, websites, and associated services such as making available products and services; Prevent fraud; Conduct surveys; Manage our business operations including, without limitation, legal compliance and exercising legal rights; Market products and services; Resolve complaints and customer service. Yes N/A
Demographic information Information that you provide directly/indirectly to us through a store or website; from business partners; and from our service providers that support that our operations. Operate our stores, websites, and associated services such as making available products and services; Prevent fraud; Conduct surveys; Manage our business operations including, without limitation, legal compliance and exercising legal rights; Market products and services; Resolve complaints and customer service. Yes N/A
Financial information and account details Information that you provide directly/indirectly to us through a store or website; from business partners; and from our service providers that support that our operations. Operate our stores, websites, and associated services such as making available products and services; Prevent fraud; Manage our business operations including, without limitation, legal compliance and exercising legal rights; Resolve complaints and customer service. Yes N/A
Commercial information (e.g., purchase history and related transaction information) Information that you provide directly/indirectly to us through a store or website; from business partners; and from our service providers that support that our operations. Operate our stores, websites, and associated services such as making available products and services; Prevent fraud; Conduct surveys; Manage our business operations including, without limitation, legal compliance and exercising legal rights; Market products and services; Resolve complaints and customer service. Yes N/A
Inferences drawn about consumers’ preferences. The inferences are derived from our analysis of the personal information collected elsewhere. To improve users’ experiences, including to offer more relevant offerings. Yes N/A
Browsing activity, geolocation, device information, and Usage Details Web tracking technology such as browser cookies, flash cookies, and web beacons and information about your collection on the App. App functionality, customization and security. Advertising and marketing. Yes Third party web tracking providers.



How Do We Use The Information That We Collect?
Krewe and our third party service providers collect and use the personal information to operate the System and deliver the Services, including to provide certain services and improve the user experience, address System integrity or security issues, and conduct research and analysis to maintain, protect, develop, and improve the System.

We may also use your personal information to send you promotional materials, whether through email or through the System, regarding Krewe, products that we think might interest you, or any third party entity or individual affiliated with individual members of Krewe.

In addition to the uses mentioned or described elsewhere in this Privacy Policy, we may add your personal information to our databases.

With Whom Do We Share Information That We Collect?
For any purchases that you make through our online store, we will share some of your personal information with third party payment processors in order to process your requested transaction.

We engage service providers who may collect or receive your personal information on our behalf. Such service providers perform functions such as operating and supporting the Service, analyzing data, or performing marketing or consulting services.

As Krewe grows and develops its business, it is possible that its corporate structure or organization might change or that it might merge or otherwise combine with, or that it or portions of its business might be acquired by, another company. In any such transactions, personal information generally is, and should be expected to be, one of the transferred business assets.

Job Applicants
Any personal information you provide us when applying for a career position with Krewe will be used solely to consider and act upon your application. We may retain your personal information for a period of time, but only for as long as necessary for such purposes. We may also disclose your personal information to third parties hired by us to collect, maintain, and analyze candidates for career positions.

Sweepstakes, Promotions, Contests & Surveys
We may offer certain online polls, surveys, contests, sweepstakes and other promotions that may be offered from time to time by us, a partner, or other entity through which you are using the System. Participation in these polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, and/or similar information. Subject to applicable legal restrictions, we also may use the information to communicate with you, or the other people you select, about our services or products.

What Choices Do You Have?
When submitting information, corresponding, making requests for information, and otherwise interacting with Krewe and its representatives through or in connection with the System, you generally choose what information to supply or submit, whether you wish to receive further information, and how you may be contacted. Please take care to share only such information as is needed or that you believe is appropriate. Any promotional email we send to you will contain a link which will allow you to opt-out of receiving any further correspondence.

How Can I Opt-Out of Promotional Correspondence?
We may send you emails with promotional offers. If you would no longer like to receive information, newsletters or other promotional messages from us, please click the link at the bottom of any such email you receive from us and follow the instructions, or alternatively you may contact us at krewe@krewe.com with the word “UNSUBSCRIBE” or “REMOVE” in the subject line. Your email address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.

How Do We Protect Information Collected About You?
Krewe takes commercially reasonable measures to secure and protect information transmitted via or stored on the System. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the System may happen to transmit or otherwise supply will be totally secure.

Linked Websites
For your convenience, some hyperlinks may be posted on the System that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that we do not own or control. We cannot be responsible for the privacy practices of any such websites or pages not under our control and we do not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. We encourage you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a website that our System links to, even if you reached that site through the System, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website's privacy policies to understand how personal information that is collected about you is used and protected.

Children
The System is intended for a general audience and is not intended for use or view by children under 13 years of age, and we do not knowingly collect information about children or sell products to children. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13.

California Residents’ Privacy Rights
This portion of our Privacy Policy advises California residents of rights provided in the California Consumer Privacy Act (the “CCPA”) and how to effectuate those rights. You may also authorize an agent to make such a request. We will seek to verify your identity when we receive an individual rights request from you in order to ensure the security of your personal information.

Please direct any rights requests (as further described below) or additional questions you may have regarding this Privacy Policy to: krewe@krewe.com; KREWE du Optic, LLC, 1020 Thalia Street, New Orleans, LA 70130; or 504-684-2939.

California residents have the right to request the deletion of personal information, but we may not delete some or all requested personal information as required or allowed by applicable law. California residents may also request to receive details about how we collect, use, and share your personal information. You may also request to receive the specific pieces of personal information that we have collected about you.

[We do not, and do not intend to, sell personal information] and do not discriminate against you for exercising any CCPA rights, such as the access and deletion rights described above. If we choose to offer a product enhancement or financial incentive that is contingent on you sharing personal information, we will ensure that the value provided to us by that collection is reasonably related to the value of the product enhancement or financial incentive.

Do Not Track Requests
Certain state laws require that we indicate whether we honor “Do Not Track” settings in your browser. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.

Changes to our Privacy Policy
We may change this Privacy Policy at any time and from time to time. All such updates and amendments are effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Website.

Whom Can You Contact For More Information?
If you have any questions or suggestions about the System, Krewe, or our privacy practices, please contact us at krewe@krewe.com.

The KREWE Sunniest Giveaway Yet (the “Giveaway”) is a one-time Giveaway. The Giveaway begins at 10:00am CST on March 26th, 2020 and ends on the final day of the giveaway at 11:59pm CST on March 31st, 2020 (the “Giveaway Period”).

SPONSOR: The Sponsor of the Giveaway is KREWE du Optic, LLC (“KreweKREWE”), 1020 Thalia St, New Orleans, LA 70130.

TO ENTER: Visit https://www.krewe.com/spring and enter your email address and phone number. Each new registration completed and received by KREWE during the Giveaway Period will be entered in the prize drawing. Registrants may share the Giveaway via email, after registering themselves. Any attempt by any participant to obtain more than the permitted number of entries by using multiple and/or different identities, forms, registrations, addresses or any other method will void all of that participant’s entries and that participant may be disqualified at KREWE’S discretion. Multiple participants are not permitted to share the same email address. Normal Internet, telephone and usage charges imposed by your online or phone services may apply and are the sole responsibility of the participant. Incomplete, corrupted, or untimely entries are void and will be disqualified. KREWE is not responsible for lost, interrupted, or unavailable network, server, or other connections; or miscommunications, computer or software malfunctions, telephone transmission problems, technical failures, garbled transmissions, damage to a user’s computer equipment (software or hardware), or other errors or malfunctions of any kind whether, human, mechanical, electronic or otherwise. Proof of submission will not be deemed to be proof of receipt by KREWE. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant or participant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider, Internet service provider, or other organization (which may include an employer) responsible for assigning email addresses for the domain associated with the submitted address. Potential winner may be required to show proof of being the authorized account holder. Entries specifying an invalid, non-working, or inactive email address will be disqualified and ineligible to win. Failure by a participant to follow the rules contained herein shall result in a disqualification of such participant.

NO PURCHASE NECESSARY TO WIN. MAKING A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING THE PRIZE. VOID IN ALASKA,

{B1495259.1} HAWAII, AND RHODE ISLAND AND WHERE PROHIBITED BY LAW. 

PRIZES: The grand prize winner will receive one (1) pair of KREWE frames, one (1) hat by the brand Gigi Pip, one (1)  $500 gift card to Solid + Striped and one (1) $250 gift card to Cleobella. All partnered brands have opted in to co-promote the Giveaway. The approximate retail value of the Grand Prize is $1,250. 

{B1495259.1}
SELECTION OF WINNERS: One (1) winner will be selected in a random drawing, from among all eligible entries received by KREWE during the Giveaway Period. Drawings will be conducted by KREWE and its decisions are final on all matters relating to the Giveaway. Winner will be notified by KREWE employee and Winner will be posted on KREWE’s website. Drawing for the winner will take place shortly after the end of the Giveaway period. The winner will be announced and contacted within one week of the drawing. Winner will be notified by email, using the email provided during giveaway entry. If winner does not respond within 10 days or if prize notification is returned as undeliverable, then the Prize will be forfeited and an alternate winner will be selected from the remaining eligible entries. The Winner may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within ten (10) days of initial notification or prize may be forfeited and awarded to an alternate winner as provided herein.

GENERAL RULES: All federal, state, local and municipal taxes are the sole responsibility of the winner. KREWE will issue a Form 1099 for the value of the prize to the Winner, and all taxes associated therewith are the sole responsibility of the Winner. Acceptance of prize constitutes permission to KREWE and its affiliates to use winner’s name, biographical information, pictures/portraits, likeness and/or voice, for purposes of advertising and trade without further compensation, unless prohibited by law. Winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Giveaway or use or redemption of Prize, including any and all damage, harm or losses occuring during the parade. By participating in this Giveaway, entrants agree to be bound by the Official Rules contained herein, including any decisions of KREWE. Prize is nontransferable and no substitution is allowed except at the sole discretion of KREWE, which reserves the right to award a prize of equal or greater value if an advertised prize is unavailable. Winners release KREWE and its subsidiaries, affiliates, directors, officers, employees, agents and all others associated with the development and execution of this Giveaway from any and all liability for damages, losses or injury resulting from participation in the Giveaway or acceptance or use of the Prize, and all damage, harm or losses occuring in the redemption of the Prize (including during the parade). The "authorized account holder" is deemed the natural person who is assigned to an email address, service provider or other organization that is responsible for assigning mobile phone numbers. If for any reason the Sweepstakes is not capable of running as planned, including due to bugs, tampering, unauthorized telephone intervention, fraud, technical failure, human error or any other causes beyond the control of KREWE that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the giveaway, KREWE reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process; to cancel, terminate, modify or suspend the

{B1495259.1}
Giveaway and select the Winner in a random drawing from among all eligible entries received prior to cancellation; or to award no prize at all. KREWE assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entry. KREWE is not responsible for: (a) incorrect or inaccurate transcription of entry information or late, lost, altered, delayed, received through impermissible or illegitimate channels, all of which will be disqualified; (b) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer online systems, computer equipment, website, server provider, network, hardware or software; (c) the unavailability or inaccessibility of any website or service; (d) unauthorized intervention in any part of the entry process or this Sweepstakes; or (e) printing, typographical, electronic or human errors which may occur in the offer or administration of this Sweepstakes or the processing of entries.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, KREWE RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

The Giveaway shall be governed by and interpreted in accordance with the laws of the State of Louisiana, United States of America applicable to promotions fully carried out within Louisiana, without giving effect to conflict of law principles. By entering, entrants consent to the jurisdiction of the appropriate federal, state and local courts located in the State of Louisiana for any and all disputes, claims and causes of action arising out of or connected with this Giveaway or the Prize awarded. Except where prohibited by law, any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Giveaway but in no event attorneys' and/or experts’ fees; and winner hereby waives all rights to claim punitive, incidental and consequential damages and any other damages (including attorney’s fees), other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Entrant acknowledges that no other party nor any agent or attorney of any other party has made any promise, representation or warranty whatsoever, express or implied, not contained herein concerning the subject matter hereof, to induce the entrant to execute any document and entrant acknowledges that entrant has not executed any document in reliance on any such promise, representation or warranty not contained herein. Any waiver by KREWE and its affiliates of any term of any document in a particular instance shall not be a waiver of such term for the

{B1495259.1}
future. In the event that any provision of these Official Rules is found invalid or unenforceable for any reason, the remainder of the Official Rules shall remain valid and enforceable according to their terms. By entering, each entrant agrees that if any provisions are deemed not enforceable, such provisions shall be deemed modified to the minimum extent required by applicable law. Odds of winning will be determined by the total number of eligible entities received. Winner’s List. To obtain the winner’s name, send a stamped self-addressed envelope bearing sufficient return postage accompanied by a hand-printed request entitled “Winner’s Name” to: KREWE du Optic, LLC, 1020 Thalia Street, New Orleans, LA 70130. Requests must be received on or before May 31, 2020December 31, 2019.

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