Privacy Policy

This Privacy Policy was last updated June 30, 2023.

We at Krewe du Optic, LLC, (alternately, “Krewe”, “we”, “us” or “our”) respect your privacy and take your privacy seriously. This privacy policy (“Privacy Policy”) describes what personal information we collect about you, including how we collect it, how we use it, with whom we may disclose it and what rights and choices you have regarding your personal information.

This Privacy Policy applies to personal information collected on our website located at (the “Website”), personal information that we collect from our business partners, personal information collected at our stores, other offerings that post a link to this Privacy Policy, or in connection with any other product or services that we may provide (collectively, the “Services”).

By using the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with you.

Changes to our Privacy Policy
We may change this Privacy Policy at any time and from time to time. All such updates and amendments are effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Website.

What Personal Information Do We Collect?
Krewe and our third-party service providers collect the following categories of personal information in connection with our Services: (1) identifiers, including name, address, internet protocol address, email address, telephone number, and account name; (2) financial information, including credit card number or debit card number; (3) commercial information, including products or services purchased obtained, or considered, or other purchasing or consuming histories or tendencies; (4) certain internet or other electronic activity information, described further in the “What Is Our Online Tracking” section of this Privacy Policy below; and (5) professional or employment-related information. We may have collected the categories of personal information about you listed above either directly from you, from your devices, from our third-party service providers, or our affiliated entities. Krewe does not “sell” or “share” personal information in connection with the Services, as such terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Accordingly, we have not “sold” or “shared” your personal information to third parties within the past 12 months, and we do not have actual knowledge that we “sell” or “share” the personal information of consumers under the age of 16.

How Do We Use Your Personal Information?

  • Krewe and our third-party service providers use the personal information that we collect in connection with our Services for the following purposes:
  • Providing the Services to you;
  • Processing or fulfilling orders and transactions;
  • Processing payments;
  • Operating our Website;
  • Improving our Services, user experience, and our business;
  • Security purposes, including monitoring, risk assessment, addressing integrity and security issues related to the Services, and fraud and crime prevention and detection;
  • Customer service and sending information that you request from us, including responding to inquiries or requests for information about or from us;
  • Sending promotional, marketing, or advertising materials;
  • Other business purposes, including, without limitation, verifying your identity, investigating complaints about the Services, and dispute resolution;
  • Considering your potential employment with us;
  • Complying with law enforcement or a governmental mandate;
  • Complying with any applicable legal requirements; and
  • Engaging in other activities discussed under this Privacy Policy.

How Long Do We Retain Your Personal Information?
Krewe will only keep your personal information for so long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is permitted or required by law (such as tax, accounting, or other legal requirements).
What Is Our Online Tracking?
By placing a small file known as a "cookie" on your device, Krewe and its third-party service providers’ gather information about your use of the Website for Service optimization, improving our Services, analytics, market research, maintenance of user login information, security purposes, to facilitate site navigation, and to personalize your experience while visiting the Website. The information that we and our third-party service providers track with cookies includes, but is not limited to, the type of browser (such as Google Chrome or Internet Explorer) and Internet-connected devices being used to access our Website, your Internet protocol (“IP”) address, your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting our Website), how you were directed to the Website, which specific pages you access on the Website, how long you view each page, the time and date you access our Website, and the total number of visitors to the Website and any portions thereof. Krewe uses Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Website. Google Analytics uses cookies to collect certain information such as how you visit our Website, what pages you visit when you do so, and what other websites you used prior to coming to such website. For more information about Google Analytics, including how to opt-out of Google Analytics, please see more information here. Please find Google’s privacy policy here.
Who Do We Disclose Your Personal Information to?
Krewe may have disclosed all the categories of personal information listed in the “What Personal Information Do We Collect” section of this Privacy Policy to third parties within the past twelve months. We may share your personal information, including identifiers, commercial information, and certain internet or electronic activity information, with our service providers to operate and support provision of the Services, analyze data, perform advertising and marketing services, and as discussed in the “What Is Our Online Tracking” section of this Privacy Policy above. For any purchases that you make, we may share some of your personal information, including identifiers and financial information, with third party payment processors to process your requested transaction. When applying for a career position with Krewe, we may disclose your personal information, including identifiers and professional or employment-related information, to third parties hired by use to collect, maintain, and analyze candidates for career positions. We may also disclose your personal information to professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services they render to us. In addition, we disclose personal information to third parties if we are legally required to disclose personal information, to establish or exercise our legal rights, to assert or defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person. As Krewe grows and develops its business, it is possible that its corporate structure or organization might change or that it might merge or otherwise combine with, or that it or portions of its business might be acquired by, another company. In any such transactions, personal information generally is, and should be expected to be, one of the transferred business assets.

What Choices Do You Have Regarding Your Personal Information?
When submitting information, corresponding, making requests for information, and otherwise interacting with Krewe and its representatives through or in connection with the Services, you generally choose what information to supply or submit, whether you wish to receive further information, and how you may be contacted. Please take care to share only such information as is needed or that you believe is appropriate. We or our third-party service providers may send you emails with more information regarding our products and services and promotional offers. If you would no longer like to receive emails from us, please unsubscribe by following the directions for unsubscribing in any such email you may receive from us. We or our third-party service providers may also send you text messages with more information regarding our products and services and promotional offers. If you would no longer like to receive text messages from us, please reply to the text messages to be removed from our lists. In connection with the online tracking on our Website, certain browser tools may allow you to control the collection and use of information regarding your interaction with our Services.

What Rights Do You Have Regarding Your Personal Information?
This section of our Privacy Policy describes the rights of California residents regarding their personal information under the CCPA and explains how to exercise those rights.

Right to know. If you are a California resident, you have the right to know what personal information that we have collected about you, including: (1) the categories of personal information; (2) the categories of sources from which the personal information is collected; (3) the business or commercial purpose for collecting your personal information; (4) the categories of third parties to whom we disclose personal information; and (5) the specific pieces of personal information we have collected about you.

Right to delete. If you are a California resident, you have the right to delete personal information we have collected about you, subject to certain exemptions.

Right to correct. If you are a California resident, you have the right to correct personal information that we maintain about you.

Right to not receive discriminatory treatment. If you are a California resident, you have the right not to receive discriminatory treatment for the exercise of your privacy rights under this section of our Privacy Policy. If we choose to offer a product enhancement or financial incentive that is contingent on you sharing personal information, we will ensure that the value provided to us by that collection is reasonably related to the value of the product enhancement or financial incentive.

Please direct any rights requests to; KREWE du Optic, LLC, 1020 Thalia Street, New Orleans, LA 70130; or 504-684-2939. You may also authorize an agent to make such a request by contacting us through these methods. We may seek to verify your identity by sending you an email or text message when we receive a rights request from you to ensure the security of your personal information.

We do not use or disclose sensitive personal information outside the following purposes: (1) performing our service or providing goods; (2) detecting security incidents; (3) resisting malicious, deceptive, fraudulent, or illegal actions; (4) ensuring physical safety; (4) for short-term transient use, including certain non-personalized advertising; (5) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services; and (6) verifying and maintaining the quality or safety of a service or product to improve, upgrade, or enhance a service or product. Accordingly, we do not provide the right to limit the use or disclosure of your sensitive personal information under the CCPA.
How Do We Protect Personal Information Collected About You?
Krewe takes commercially reasonable measures to protect personal information collected on the Services, including limiting access to personal information to employees, contractors, and service providers who need to know such personal information. Nevertheless, no security system, website, or platform is impenetrable. We cannot guarantee that your personal information will be secure.

Sweepstakes, Promotions, Contests & Surveys
Krewe may offer certain online polls, surveys, contests, sweepstakes, and other promotions that may be offered from time to time by us, a partner, or other entity through which you are using the Services. Participation in these polls, surveys, contests, sweepstakes, and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal information such as your name, address, telephone number, email address, username, and/or similar information. Subject to applicable legal restrictions, we also may use such personal information to communicate with you, or the other people you select, about our services or products.
Linked Websites
For your convenience, some hyperlinks may be posted on the Website that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that we do not own or control. We cannot be responsible for the privacy practices of any such websites or pages not under our control and we do not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. We encourage you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a website that our Website links to, even if you reached that site through the Website, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website's privacy policies to understand how personal information that is collected about you is used and protected.

Children’s Personal Information
Our Services are intended for a general audience and are not intended for use by children under 13 years of age. We do not knowingly collect information about children or sell products to children. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13.

Whom Can You Contact For More Information?
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at