KREWE du Optic's first flagship opened August 30, 2015 at 809 Royal Street, in New Orleans' French Quarter. The store is housed in a building dating to the late 19th century, with the historic Jackson Square and St. Louis Cathedral located around the corner. For decades, Royal Street has been home to several of New Orleans' most well-known contemporary art galleries and antique dealers.
Designed in-house by KREWE, the store offers a concept retail experience including a small plant gallery, espresso bar, and adjoining courtyard seating. At the heart of the space is the Sun Room, which showcases KREWE's signature modern iconic eyewear. Frames can be individually fitted for optimum comfort and style in the custom fitting area.
KREWE's flagship is about a mix of the old and the new, the iconic and the modern - all centered on a feeling of community. It re-envisions the traditional New Orleans retail experience while celebrating the individual style of the city and its visitors. A small plant gallery serves as a playful and inviting nod to the plant-based acetate that each handcrafted pair of sunglasses is carved from. The central lounge area features a curated selection of art and design books especially selected for KREWE by Emilie Lamy of The Stacks, an independent New Orleans bookstore. This collaboration, along with a partnership with MERCHANT Cafe, highlight KREWE's commitment to New Orleans' creative community.
ESPRESSO BY MERCHANT
KREWE has partnered with local Merchant Cafe to offer espresso by MERCHANT. MERCHANT blends old and new world coffee preparation methods - a combination of Italian espresso philosophies with more modern single origin cold brew options. They also offer made-from-scratch chai, green matcha, and a selection of other teas.